Why SaaS Companies Need Specialized PR: Key Strategies for Growth and Visibility
SaaS companies create tools that help businesses operate more efficiently. They improve processes, make decision-making easier, and allow teams to work together more effectively. Technology alone does not ensure success. How the company, its products, and leadership are perceived matters just as much. This is why Why SaaS Companies Need Specialized PR is essential. PR helps tell a company story clearly and reliably.
SaaS businesses work on recurring revenue. Relationships with customers, investors, and partners extend beyond the first transaction. A strong SaaS PR strategy ensures that communication remains consistent and builds confidence over time.
PR for SaaS Companies
Buying SaaS products is not simple. Decision-makers compare options, evaluate features, and consider long-term value. PR for SaaS companies must explain what the product does, why it matters, and how it solves real problems. The aim is to make the company understandable and trustworthy.
Take Zoho as an example. Its PR focuses on independence, privacy, and affordability. The company shares customer stories and practical results rather than chasing media trends. This approach has helped Zoho gain trust across markets worldwide.
Freshworks provides another example. During its IPO, the company communicated in a straightforward way. It highlighted customer outcomes and tangible benefits instead of technical jargon. Investors and journalists responded positively to the clarity, which supported the IPO process.
Building SaaS Brand Awareness
Visibility is critical for SaaS companies. SaaS brand awareness comes from clear and consistent communication. SaaS companies address multiple audiences including IT teams, finance leaders, and business managers. PR ensures that all these groups understand the company’s value without diluting the message.
Postman, an Indian SaaS company that focuses on APIs, built recognition by sharing insights on developer productivity and API efficiency. The company worked with the right publications, which helped it become a trusted name for developers and decision-makers alike.
Strategies That Work
A strong SaaS PR strategy focuses on education, consistency, and credibility.
First, educate rather than promote. Sharing reports, case studies, and practical advice helps potential customers understand the value of the product. Chargebee publishes content about subscription billing trends to guide clients in making informed decisions.
Second, maintain consistency. Every message, whether it is a press release, blog post, or social update, should reflect the company’s mission and tone. Freshworks and Zoho show how steady communication strengthens recognition and trust.
Third, build credibility. Customer stories, awards, and analyst recognition make communication reliable. Postman shares case studies and metrics to show real outcomes rather than just claims.
B2B Tech PR and Startup Marketing
Most SaaS businesses sell to other businesses, making B2B tech PR important. PR translates complex features into practical benefits. When BrowserStack launches a new testing platform, communication focuses on how it saves time, reduces errors, and improves workflows.
For startups, PR is often the most effective way to gain attention. SaaS startup marketing supported by PR can help smaller companies compete with larger players. Wingify, the company behind VWO, gained investor interest and built trust with customers by sharing strategic announcements and media coverage rather than spending heavily on advertising.
For SaaS companies, communication is as important as the product itself. Clear and consistent PR ensures investors, customers, and media understand the company’s value. Why SaaS Companies Need Specialized PR, combined with a strong SaaS PR strategy, effective PR for SaaS companies, focused SaaS brand awareness, and targeted B2B tech PR, helps companies build trust, stand out, and grow steadily.
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Automotive & EV PR in 2025: Trends Shaping the Future of Mobility Branding
The automotive sector in India is going through a noticeable shift. Electric vehicles are becoming more common, and people are looking beyond features and specs. How a brand talks about its products, whether to customers, media, or investors, matters just as much as what is under the hood. Automotive & EV PR in 2025 focuses on clear communication, building trust, and engaging audiences in ways that make sense to them.
The EV market in India is growing steadily. Rising fuel costs, government incentives, and city traffic challenges are encouraging adoption. Companies that get their messaging right are able to answer everyday questions about EVs—battery life, charging infrastructure, safety, and maintenance. A strong EV PR strategy ensures that these points are communicated clearly to all stakeholders.
Understanding Automotive PR Trends
PR in India’s automotive sector is leaning towards consistent storytelling. Press releases, interviews, social campaigns, and customer-focused content work together to give a complete picture. Videos, webinars, and real customer experiences are increasingly used to explain the advantages of electric vehicles.
When Tata Motors launched the Nexon EV, their communication focused on real-life experiences: how charging worked in city conditions, ease of driving, and long-term reliability. Similarly, MG Motor India highlighted day-to-day usability, showing that EVs are practical for urban life, not just experimental technology.
Electric Vehicle Brand PR
Brands like Ola Electric have demonstrated the value of electric vehicle brand PR. They used test rides, customer stories, and interactive campaigns to make the product relatable. Hearing from actual users helped potential buyers understand the vehicle’s benefits and limitations in a practical context.
Startups like EVeez are also creating a strong impression through targeted PR. By focusing on gig workers who rely on electric two-wheelers for deliveries, EVeez communicates social impact alongside performance. Their PR highlights affordability, sustainability, and accessibility, helping the brand connect with urban and semi-urban customers.
Similarly, Udaan uses PR to highlight the role of electric three-wheelers in last-mile connectivity. With campaigns emphasizing reliability, range, and cost efficiency, Udaan positions its vehicles as solutions to everyday transport challenges while reinforcing its commitment to local communities.
Working with a Mobility PR Agency
Many automotive and EV brands collaborate with a mobility PR agency. Agencies with domain knowledge help coordinate press coverage, investor briefings, digital campaigns, and public engagement. This ensures messaging is consistent, clear, and reaches the right audience—whether regulators, fleet operators, media, or end users.
EV Product Launch PR
Launching a new EV requires careful attention to communication. EV product launch PR combines press releases, media demos, user experiences, and interviews with leadership. For example, Mahindra Electric used structured communications during its launch events to explain features, highlight safety, and show environmental benefits. Coordinating media, customer stories, and social updates helped the company build a clear and credible narrative.
Preparing for the Future
For brands in India, communication is as important as engineering. Clear, transparent, and consistent PR helps consumers, media, and investors understand a product’s value and the company’s vision. Combining a strong EV PR strategy, awareness of automotive PR trends, effective electric vehicle brand PR, collaboration with a mobility PR agency, and well-planned EV product launch PR strengthens brand presence and builds credibility over time.
EV adoption depends on trust, information, and engagement. Companies like Tata Motors, Ola Electric, EVeez, Udaan, and Mahindra Electric show that strategic PR can guide perception, support adoption, and help brands grow sustainably in India’s EV market.