Objective
Strengthen GUS Global's India presence through integrated PR across its education brands and platforms.
Strategy
- Multi-brand PR and communication strategy
- Leadership and institutional positioning
- Education, business and industry media outreach
- Brand storytelling across diverse learning platforms
Execution
Built consistent visibility for UPES Online, Edology, and other GUS Global platforms through media engagement, thought leadership, and education-focused narratives.
Impact
- Increased visibility across education and business media
- Stronger positioning for multiple GUS Global brands in India
- Enhanced institutional credibility and brand recall
- Consistent organic media momentum across platforms